When fast food restaurants lure you through their doors with a television commercial, it's usually because that burger, sandwich, or sandwich made entirely of chicken looks irresistible on the television commercial. Expectation versus reality: the product NEVER looks as good in person. (Big surprise)
Enter this guy- who challenged those broiler jockeys to create greatness. Who asked the hard working men and women who serve us pants-tightening, trans-fat filled, flavortastic fare to create works of art worthy of those commercials. And guess what? IT CAN BE DONE! It just takes a little more time. The secret is...to just ask them.