Whether it was Taylor Swift winning a bunch of awards or Justin Bieber pleading his case to be taken seriously as an artist, the Billboard Music Awards received a boost in ratings from the year before.
The three-hour ABC telecast, hosted in Las Vegas by former 30 Rock star Tracy Morgan , averaged 9.5 million viewers on Sunday night, according to Deadline . That’s a 28-percent increase from the 2012 ceremony.
Taylor was the big winner, taking eight awards. Justin received three, including the Milestone Award, which he accepted by saying, “This is not a gimmick. I'm an artist and I should be taken seriously.”
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