(Reuters) - J.C. Penney Co Inc
Last year, the company had sales only on Black Friday, and Cyber Monday, two major shopping days that follow U.S. Thanksgiving, during the holiday season.
The promotional pricing strategy led to sales falling a disastrous 31.7 percent during the quarter that including the Christmas period.
The company has returned to a discount and coupon-heavy approach to pricing, which is more labor intensive.
"Not only will we need the help to assist customers but also to help with tasks such as changing price signage, etc," spokeswoman Kate Coultas told Reuters.
Penney, which operates 1,100 stores, did not disclose how many holiday workers it hired last year.
Earlier this month, Wal-Mart Stores Inc
(Reporting by Phil Wahba in New York; editing by Gunna Dickson)