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What's an "Adam Girl"? Adam Levine Explains

Image courtesy of Kmart.com (via ABC News Radio)
Image courtesy of Kmart.com (via ABC News Radio)

Adam Levine 's new women's clothing collection -- his first for his fashion line at Kmart -- is based around the concept of the "Adam Girl."  But what is an "Adam Girl"?  His fiancee, supermodel Behati Prinsloo ?  Well, not exactly.  According to Adam, it's a bit more general than that.

The Maroon 5 singer says, "I always think a woman looks the best when she doesn’t overdo it. I wanted to have pieces in this collection that any woman can wear effortlessly and still look great.” 

So, as a rep for the brand tells ABC News Radio, "The Adam Girl can best be described as effortless and classic."

The collection officially launches Thursday on Kmart.com and ShopYourWay.com .

Copyright 2014 ABC News Radio