Being a woman is expensive. New research shows that the average woman spends $1,639 a year on wellness alone — and many are struggling to keep up.
This isn’t about clothes, shoes, or fancy accessories. We’re talking about the everyday essentials: razors, period products, skincare, vitamins, doctor visits — the basics that add up fast.
💸 The Cost Breakdown
A survey of 2,000 women aged 20–50 reveals just how much goes into wellness each year:
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Doctor visits: $232
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Skincare: $227
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Undergarments: $222
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Hygiene products: $219
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Vitamins: $209
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Period products: $182
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Prescriptions: $197
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Intimacy items: $151
All told, nearly a quarter of every paycheck (23%) is spent on health and hygiene needs.
😰 The Struggle Is Real
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61% of women say they can’t keep up with hygiene costs.
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53% struggle to afford wellness essentials.
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38% worry monthly about how they’ll cover health necessities.
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42% have delayed other purchases to afford wellness needs.
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Some have even skipped pain relief (27%) or delayed treating infections (14%) to save money.
Cost isn’t just inconvenient — it can affect health. Nearly two-thirds (64%) of women who didn’t see a doctor for an infection cited cost as the main reason. And even after all that spending, the average woman only feels 72% healthy, with one in six rating their health below 50%.
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